I’m falling into a vaporwave rabbit hole. What the hell is vaporwave? Good question. Honestly, I don’t even think the internet exactly knows what it is. It’s a genre of music and art that has evolved greatly from its origin point, and in a short span of time. It’s defined largely by 80’s and 90’s nostalgia and commercialism, and whether artists are embracing or criticizing that differs from case to case. One of my favorite artists used to go by the name Saint Pepsi; his album Hit Vibes is a collection of sampled funk/disco beats, sometimes slowed down, sometimes chopped together — not unlike what a low rent Daft Punk record might sound like, and I don’t mean that insultingly. One of the more popular tracks on the album, “Cherry Pepsi” is just a slowed down version of “BYOB” by Sister Sledge, but looped in an infectious way that required a lot of talent. I know first hand that sampling music is harder than one would think.
Still, as I think about why these stolen funky / elevator music tunes from the past are so great to listen to, I think it’s more about welcoming nostalgic/commercial feelings into yourself and rejecting them. Listening to Cherry Pepsi doesn’t make me want to drink a Cherry Pepsi, in fact, associating the word “Pespi” with a musician takes the power of Pepsi branding away entirely. A fun Pepsi commercial will only make me want to listen to Saint Pepsi’s music, instead of pursuing the product. Likewise the echoey songs of MACROSS and Master Stryker may remind me of 90’s shopping malls, VHS rental stores, and the good old Playstation and Nintendo 64 days – but carrying those memories in your pocket via Mp3’s completely removes the power that nostalgia has over you. When people remember what malls and Blockbuster Videos used to be like, they have this rose-colored glasses thing going on. They think about VHS rental stores once a year maybe, and say “wow I miss those, remember them?” But when you carry music that evokes those feelings, and listen to it regularly, it’s like you have a more well thought-out nostalgia. “I think about those every day, and while you may remember them fondly, there’s something eerily unsustainable about those businesses. If we think long enough about malls, and VHS stores and whatnot, their demise by the hands of the internet is so inevitable — and the internet didn’t destroy those businesses so much as it freed us from them.”
I think I can only go so far with all of my exercise before I face the unfortunate truth that one of these days I’m going to need to go on some diet. I really do mean unfortunate, because damn it, I love junk food. And not like fast food and potato chip junk food, but rather your hamburgers, fries, and cheesey sandwiches junk food. Carbs and fats. And pizza. Oh god I need to cut back on pizza. There’s only so much I can work off with exercise and sooner or later I’m going to need to find a way to cut a lot of meat, a lot of cheese, and a lot of breads from my daily routines. I’m not making any promises because, well: